888 and Playtech announce Collaboration Deal

Two behemoths of the web gambling industry are set to join forces in a move which will see among the leading software providers in the industry link up with a major operator to increase its offering of online casino services and products.

Undeniably, 888 Group is among the biggest operators in the online gambling industry with multiple brands under their purview and this latest partnership with Playtech is a significant step forward for them.

While the company’s brands do curently have a number of different Playtech services and products, this move will assist you to secure the provision of the application provider’s innovative live casino offering, as well as their latest random number generator (RNG) games.

Throughout the last couple of months, Playtech is promoting numerous exciting new products within their bid to simply help differentiate themselves from a considerable amount of competitors available.

Significant investment has been made in order to produce, design, and develop new offerings and this latest development will be viewed as a substantial advance, particularly for 888 who've ensured that they stay at the forefront of on line casino.

While 888 has be sure their brands try to stay competitive, this lates deal provides their customers with a lot more quality in a certain niche. Certainly one of their prime assets is in fact their particular pc software provider; Dragonfish which acts whilst the B2B (Business to Business) division of 888 Holdings.

Even though Dragonfish creates computer software for his or her brands, they also provide it to other operators, as well as using other software providers in the market to ensure that their players have ultimate variety.

How can 888 benefit from this?

Being arguably one of the greatest operators in the wonderful world of on line gambling, their flagship 888 Casino brand rivals the major players. Already with an extremely distinctive and popular site, they have ensured that the slots and games that they supply to their players would be the consequence of careful general market trends.

Which means that by integrating Playtech’s new RNG games as well as their upgrade of live casino, they could be sure their players don't have to look elsewhere for more differentiation. Additionally , it may only work in their favour, with many Playtech fans all around the globe and for that reason, this gift ideas several new marketing opportunities in order to attract new players with their brands.

New partnerships has always been a model that 888 has built their company which was recently advocated by SVP (Senior Vice President) and head of B2C (Business to Customer), Guy Cohen, who believes that Playtech’s live casino and RNG content will dramatically strengthen their product offering.

Meanwhile, CEO of live casino at Playtech, Edo Haitin recognised the amount of of an emphasis that 888 put on providing an entertainment-focused experience to the brand new variety of player on the web gambling clients. The actual fact that Playtech get to provide this to a market leader like 888 is something that Haitin identifies as a substantial coup for the program provider.

It'll see a few of the newly available titles link up with a few of the industry’s most robust progressive jackpots and a range of products from an especially powerful arrangement of studios.

Others to follow suit?

During the last few months, we've seen several strategic deals implemented between pc software providers and operators, so that it appears that 888 were keen to not be left behind. While NetEnt have merged with Evolution Gaming following link-ups with some boutique operators as well as Entain flexing its muscles, it should not be considered a surprise if there is more to come such as this soon.

The marketplace to monitor, is undoubtedly the burgeoning US market which has seen a considerable amount of activity in recent weeks, following new online gambling legislation being passed in many states.


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