PointsBet expansion into New Jersey
Australian-based online gambling firm PointsBet has achieved expansion in to the US state of Nj, carrying out a significant amount of support for the brand in the country.
Since they entered the highly competitive and ambitious US online gambling market, PointsBet has gone from strength to strength, and as a result of this, Nj has encounter the radar, that will be one of many states which has had online gambling approval for the longest period of time.
In addition , the state plays home to the major gambling resort of Atlantic City, which attracts a substantial amount of players each year, while many of those casinos have also developed successful on the web offerings in recent years.
Due to this, PointsBet has sought to get usage of a share of the web market in New Jersey, which the past few years, has been thriving online. Indeed, throughout the COVID-19 world wide pandemic, the state witnessed a significant uplift in how many players logging to on line casino sites.
This prompted other states to push forward with approving legislation for on the web gambling, because of the fact that they might make a lot of money in taxes from the casino sites.
Indeed, it was also a catalyst for global brands to expand into the US market, not least of all PointsBet, which has been especially successful to date, when you look at the company’s performance in mich, which only had on the web gambling approved in January 2022.
Great News for PointsBet
The united states market up to now has been largely dominated by US-owned firms, mainly sites that have been developed as an add on to company’s land-based casinos, while the UK market has also provided strong competition.
As a result, it is very good news for the Australian online gambling market and especially PointsBet. This latest move into probably one of the most lucrative on the web gambling markets in the usa, will provide the organization with the chance to actually challenge the big operators. With a huge percentage of the marketplace still shared aswell, PointsBet should be able to take advantage of their highly intuitive branding and superb marketing to be able to increase their customer acquisition.
Already PointsBet has the right advantages over their competition as well, such as offering more renowned games to players from more prestigious software providers and this could certainly behave as a catalyst.
The brand also benefits from being owned by Flutter Entertainment, which is really a major player in the online gambling industry, with huge brands of PaddyPower, Betfair and Pokerstars, to call just a few under their umbrella.
It indicates that they'll leverage this expertise to simply help PointsBet gain a strong foothold in what's regarded as a highly competitive market.
More states for PointsBet?
Depending on the success of PointsBet in Nj, it might well result in them entering into new states as legislation gets passed, with Ny probably be on the radar.
Circumstances that has a dramatically high level of disposable income, considering the fact that it plays home to a huge selection of Wall Street hedge fund managers and investment bankers, the potential here for PointsBet to essentially stake a claim is obviously very palatable.
Written for tobjl.info by Adiela de Bruyn on 16-08-2021